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Marketing
Tactics for Smarter Communication
Curriculum
3 Sections
17 Lessons
1 Week
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Introduction
2
2.1
Course Overview
2.2
Quick and Important Note
Fundamentals of Writing
5
3.1
How to Assign Tasks in Emails
3.2
How to Write the Perfect Subject Line
3.3
Write Emails that are Five Sentences or Less
3.4
Break Long Email Into Two Parts
3.5
How to Make Your Email Scannable
Additional Tactics for Writing
10
4.1
Show Instead of Tell by Attaching Screenshots
4.2
Spell out Time Zones, Dates
4.3
Present Options Instead of Asking
4.4
Save Drafts of Repetitive Emails
4.5
Write it Now, Send it Later
4.6
How to Properly Use “Reply All”
4.7
Reply to Questions Inline
4.8
Reply Immediately to Time-Sensetive Emails
4.9
Read the Latest Email on a Thread Before Responding
4.10
Share the Rules of Email Ahead of Time
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