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Marketing
Customer Success
Curriculum
3 Sections
10 Lessons
4 Weeks
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Listening is the Beginning
4
2.1
Stop, Look and Listen
2.2
Four Spinning Plates
2.3
Why Listen to Your Customers ?
2.4
The Customer Engagement Pyramid
Understanding Comes Through Insight
4
3.1
Customer Insight
3.2
Customer Mining
3.3
Big Insight
3.4
Creating Propositions
Turning Insight into Action
2
4.1
Case Study
4.2
Wrap Up
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