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Customer Success
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If you want to deliver the fantastic results your company needs in today’s crazy marketplace, it’s time to start listening to your customers like never before.
Description
Customer Success
Customer success is a business method that uses your product or service to help customers achieve their objectives. It’s relationship-focused client management that aligns your customer with your company’s goals—igniting beneficial outcomes for everyone involved. Ultimately, effective customer success strategies create less customer churn, lower acquisition costs, and create more upsell opportunities.
Why do businesses need customer success?
As competition increases and more and more companies rely on recurring revenue models, customer success has become a massive growth driver. In fact, according to a North Highland study, 87% of leaders now say customer experience is their main growth engine.
Your company’s success is intertwined with the success of your customer. According to the statistics, two-thirds of all companies say they are competing primarily on customer experience. If customers use your product to succeed, they’ll engage with and promote your product more. In turn, the more value you give your customers, the faster your product will grow.
Customer Success vs. Customer Experience
To clear up a couple of extra terms, it’s helpful to understand the difference between customer success and customer experience. Basically, customer success helps companies understand the customer experience, which is the way customers use your product from their perspective.
In short, customer experience focuses on the how. Customer success uses customer experience to drive better outcomes through a product. That means going beyond simply digging into the “how” behind customer experience and striving toward three things:
- Understanding the How
- Understanding the Why
- Using data to ensure the customer does everything better
About the course
If you want to deliver the fantastic results your company needs in today’s crazy marketplace, it’s time to start listening to your customers like never before.
Listening is the where you start; it’s the beginning of deeper understanding. Understanding your customers provides you with clear insight. And this clear insight will help you solve the real problems they need to solve. But, it’s not always easy to understand today’s customers because they can be hard to figure out.
So you’ve got to go deeper and become an “Insight Miner.” This course will show you how to begin.
Course for you, if:
- If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy
- Want deeper understand today’s changing and more demanding customer.
- Interested in creating winning propositions the will turn reluctant prospects into loyal customers.